Trends by Celebrity Stylist Neeraja Kona!

Neeraja Kona - Tollywood Celebrity Stylist


Tollywood stylist Neeraja Kona was in Vizag for a movie schedule and Yo! Vizag took the opportunity to catch up with her and bring you some fashion tips.

She started her career as an assistant stylist on the sets of Jr. NTR and Kajal Agarwal starrer ‘Baadshah’, and today Neeraja Kona is a stylist worth her weight in glitter and gold. She is religiously followed on Instagram by those impressed by Samantha Ruth Prabhu’s outfits. Her big breakthrough came about when she styled Nithiin for ‘Gunde Jaari Gallanthayyinde’ and there was no looking back after that. So, who better to bring you a style guide than Neeraja Kona?

Trend Report 2017

“Loose and free flowing silhouettes are really in right now. The whole idea of form fitting is slowly disappearing with everyone leaning more towards comfort fits. In terms of footwear, I think the sneaker trend has been catching on a lot. So far, the white sneaker has been used for pretty much everything. In the coming months, we’re definitely going to see more varieties of the sneaker fad, even in terms of colour. I also feel chokers have been a trend that people have been loving. In my opinion, people are going to experiment with different stylised versions of the classic choker.”

Wedding Checklist

“Brides these days choose to be modern, going with fusion rather than traditional. They try to experiment with a lot of edgier things. I think the traditional bride, the classic beauty, will always be in style, but brides are now willing to experiment more and more with colours and jewellery. The trend of having bridesmaids is also one that’s catching up. People are conscious about their pictures and theme now, so it’s always a good idea to plan the bridesmaids’ outfits in advance too. Different combinations of pastels will work well for the bridesmaids and also create a good backdrop for the bride.”

Party guide

“Parties have always meant lots of shine,  it is where people can wear lots of glitter and sequins. I think lately there’s been a lot of silver and gold metallics that are in right now. Black is also a classic option.”

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Designer Go-to

“There are a lot of designers that I work with, but my absolute favourite is Sabyasachi. I love Anushree Reddy and Jayanti Reddy too. Other than that, we use a lot of Valentino, J Mendel and Michael Kors.”

Style Statement

“I wear lots of comfort fits, be they western or Indian, they’ll be cotton. I feel extremely close to handlooms and I love the feel of them. A lot of work I do for films are with handloom and they will always be my first choice of fabric. I’m launching my own handloom brand in March.”

Vizag Bytes

“I’m in town to style for a shoot under Kalyan Krishna’s direction, starring Rakul Preet and Naga Chaitanya. This is my second time in the city. The first time, I was here only for a few hours. Now I actually have time to visit the city and I absolutely love it. I think Vizag is a very beautiful place.”

Top 5 Trends of 2016

Off shoulders

Cut-out dresses

Sheer panelling

White sneakers


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