A TCS Youth Survey reveals that teenagers in the city of Visakhapatnam in the age group if 12-18 years appear to be immersed in technology and almost 68% of them state that their smart phone is their most important gadget while 59% of them access internet through their smart phones itself.
The web content is consumed through a wide range of apps available for various purposes. Interestingly, educational apps were found to be the most popular (66%) among Visakhapatnam teens, closely followed by gaming apps (60%) and instant messaging apps (51%). Entertainment apps (39%) are emerging as the next most popular app choices among the Vizag students.
The survey by TCS also revealed that 59% of students use the internet through 3G/4G connection on their smart phones while 62% of them primarily use internet at home through fixed line/Wi-Fi. With the increasing need to be connected wherever one is, an interesting trend shows that 14% of the students access internet through Wi-Fi at public places.
Visakhapatnam teens were found to be simultaneously active on multiple social media sites and applications. Facebook (57%) followed by Google Plus (35%) continues to be the most popular social media, while other platforms like Instagram (24%), Twitter (21%), and Quora (14%) are also gaining popularity.
Social media is an important medium for interaction among the youth today, there is no surprise in the fact that these sites also play an important role in establishing friendships and relationships. As much as 31% of the teenagers have made at least 50 friends through social media sites while a few other make money through it. The study also suggests that 87% of the Visakhapatnam youth shop online using cash on delivery, using parent’s money or pocket money.
In a release, TCS vice-president and global head V Rajanna said, “It is interesting to note that online learning through educational apps is gaining popularity among the teens. Our survey reveals that generation Z of Visakhapatnam is an app driven generation that is highly connected, socially engaged and digitally influenced.”