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  • Fashion Trends by Neeraja – Tollywood Stylist

    Fashion Trends

    Share this Tollywood stylist Neeraja Kona was in Vizag for a movie schedule and Yo! Vizag took the opportunity to catch up with her and bring you some fashion trends/tips. She started her career as an assistant stylist on the sets of Jr. NTR and Kajal Agarwal starrer ‘Baadshah’, and today Neeraja Kona is a […] More

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  • LATEST FASHION TRENDS FOR MEN

    Share this Fashion plays a major role in defining our personality type. The way we dress talks a lot about who we are. The generation today is very conscious about their fashion and can go to any extent to look their best. Whether it’s surfing the internet for latest trends, looking for deals on their […] More

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  • Men’s Fashion – Winter Trends

    men's fashion

    Share this With the arrival of winter most of guys tend to put on a sweater and sweatshirt with a pair of denims and this continues till the arrival spring. In a city like Visakhapatnam where there is no shivering cold, people come out with shorts topped with worn out jackets and faded t-shirts. While […] More

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  • Nostalgia Alert – Dolls n Chic

    Share this Remember the time when the first name that popped into your mind at the mention of trendy western wear or shoes was Dolls n Chic? Yo! Vizag gets talking to Dilip Bulchandani to know the story behind the 27 year old store. Growing up in the 80s, one clearly remembers the horrors that […] More

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  • A New Chapter in the Field of Garments

    organic

    Business Wire India
    Organic products represent the next stage in lifestyle, now imagine your clothes made of non toxic chemicals or dyes, and which is skin fortifying. ‘Joy Of Life’ by Advantage Organic Natural Technologies Limited (AONTL), India’s first organic garments brand, using indigenous green and Organic herbal, wellness technology have launched the range of Under Garments, Night Wears, Yoga Wears for men and women, Kids under wears and New Born sets. ‘Joy Of Life’ aims to integrate “Ayurvastra” (Health Garment), the ancient science of clothing, using modern Nano-Bio Technology applications to dye & process garments using medicinally rich USFDA approved (Safe List) Herbs and other Bio-materials for Anti-Microbial, Invigorating & Moisture Regulating and other value-added properties. Joy Of Life range of garments are manufactured in the state of art production unit in the nature’s lap, in Sadhupul, Chail, Shimla. It is a first of its kind factory in Himachal Pradesh, with ETP (Effluent Treatment Plant) that purifies water and removes any toxic materials or chemicals emitted from the industry, to protect the environment. The project will surely complement “MADE IN INDIA” drive launched by Honourable Prime Minister Narendra Modi.
     

    Designed aesthetically, each and every garment Joy Of Life is infused with the natural goodness of Neem, Tulsi & Apple Cider Vinegar (Malic Acid). These garments are ultimate Luxury Undergarments that are soothing, comfortable, & hygienic with a healing touch for most sensitive parts of the human body. Joy Of Life uses Green Technology, avoids using any hazardous, harmful synthetic dyes or ingredients, thus making the products truly sustainable. Joy of Life™ has already created buzz in Europe & USA where populace are very hygiene & health conscious. Thus Company's products will generate robust export sales.
     
    Mr. Rajiv Rai Sachdev, M.D. ‘Joy of Life’ explains the thought behind the brand. The environment and people’s well being, forms the DNA of our brand and is paramount in our mind, at every decision we make. Our range of garments stand for sophisticated fashion coupled with wellness that happens to be comfortable enough to wear 24 hours a day and most of all, friendly to the world around us. Joy of Life as a brand supports the global trend for all things green and ethical. The factory has dedicated ETP (Effluent Treatment Plant) & STP (Sewerage Treatment Plant) of its own as per the CPCB norms that purifies water and removes any toxic materials or chemicals emitted from the industry, to protect the environment. This is our passion. We are committed for every product we create to be good for you and for the mother earth.

    “We are thankful to the Govt. of Himachal Pradesh which cleared this project under their single window clearance policy and for their support and believing in our vision of creating a healthy and sustainable fashion choice for the consumers, the planet and the people involved in the production chain”, adds Mr. Sachdev.
     
    ‘Joy Of Life’, the Company was incubated in the prestigious IIT Delhi Campus and owns three patents at USA, Europe & India and one more pending in India “Method for Dyeing a Textile product using Neem and Holy Basil Extract”. The Company has developed first of its kind Green Proprietary Textiles Processing Technology to produce Organic Herbal Garments with Skin Fortifying & Wellness properties using Modern Biotechnology Applications and by Bio-engineering Natural/ Organic Herbal ingredients only. These are garments that have excellent protective & curative properties and will also have profound psychological impact on its users to use it again and make them feel younger & fit.
     
    About Advantage Organic Naturals Technologies Private Limited
     
    Advantage Organic Naturals Technologies Private Limited (AONTPL) was incorporated on 19th July 2007. During the last few years, the Company has processed garments at various locations/plants on Job work basis and the processed garments have been test marketed in Japan & Australia. Over the years the company has developed many technological innovations & value additions in collaboration with IIT Delhi, which are amongst the finest in its domain & immensely complements the Indian Khadi Industry & Handloom Sector. The company will impart these innovations & value additions to them and also help them in marketing their products internationally. AONTPL aims to continuously develop Innovative Organic Herbal Wellness Products, seek their International Patent rights, and commercialize them globally. As a strategy and ensure its back-end supply, the Company will undertake Organic Cultivation of Herbs in at least 1,000 acres of land in H.P. to start with under PPP model.

    Photo Caption: Joy Of Lifes' state of art production unit in Sadhupul, Chail, Shimla, Himachal Pradesh More

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  • Handloom Tales – #IWearHandloom

    Handloom

    Share this It was a blue sari from Bihar that kickstarted a social media trend. Though Smriti Irani’s initiate of #IWearHandloom made way for a social media revolution of sorts, we know it will take much more beyond that first step to revive handlooms. And so, we cajoled and coaxed some people to dig into […] More

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  • Sneak In Your Sneakers!

    celebrity-sneakers

    Share this From glamourous divas and trendsetters to young gen, this season everybody is ‘sneaking’ it. Here’s a guide to sporting the best of the ‘Sneaker’ look! Be Ethnic Yes! You heard that right. Are you heading to a destination wedding? A cool embellished crop top with a lehenga is perfect. Adding oomph to the […] More

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  • Dandiya Nights!

    Share this Navratri season is here upon us. Before the oomph and colour of festivities engulf you, stock up on all your bandhanis, ghagras and backless cholis to look your sexiest best. Navratri is all about garba, garba and more garba. Gorging on truckloads of mithai and dandiya-ing till wee hours to foot tapping numbers is the […] More

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